Gucci Cruise 2024: Guccis Next It-Bag Is a Skateboard Deck

Table Of Content

• The Best of Rakuten Fashion Week TOKYO
• Gucci presents cruise 2024 collection in Seoul
• Gucci Cruise 2024 Lands at Seoul’s Historic Gyeongbokgung Palace
• Rain, Brave Girls, Monsta X, And ATEEZ Team Up To Bring “Summer Taste”
• Coach's New Y2K-inspired Denim Bags Are Selling Out Fast
• Jimmy Choo on building an empire and why it’s time to give back

Neoprene was seen as layered turtlenecks that zipped up to the chin, and paired with tweed midi skirts embellished with diamanté crystals racing up the sides. First, fashion icon Rihanna wore a neutral-toned Peter Do oversized suit to her Fenty and Puma Creeper release party. Next, Venus Williams wore an off-the-shoulder Vivienne Westwood dress to the Challengers premiere in Los Angeles. Meanwhile, image architect Law Roach and actress Zendaya have once again created a moment honoring Olympic tennis icons Venus and Serena Williams.

The Best of Rakuten Fashion Week TOKYO

It felt like a strange twist of fate, the subliminal point being that Seoul, as the current darling of the fashion world, is not so different from its sister cities. Gucci is the latest house to stage a premiere event in a metropolis that once slept in the shadow of its neighbors Tokyo and Shanghai. By now, the West understands the importance of this market, which holds a global influence. French brand Jacquemus has announced a new boutique is opening in Dubai at the Dubai Mall. The rich city is a growing attraction for luxury brands to have boutiques and flagships located there. This is the brand’s third permanent location aside from one in Paris and the other in Korea.

Gucci presents cruise 2024 collection in Seoul

“Embracing a shared commitment to inclusivity and empowerment, Gucci and Tate aim to encourage positive exchanges within communities, and inspire creativity across diverse audiences,” Gucci elaborated. Gucci also honored their long-time association with EXO member and solo artist, Kai, by presenting him in a series of teasers filmed ahead of his military enlistment. Despite not being present, the star’s name trended on social media, alongside the VIP personalities attending the event. The Italian luxury brand Gucci is no stranger to taking its presentations around the world. Following presentations in cities like Shanghai and Puglia, Gucci arrived in Seoul on May 16 to showcase an off-season collection.

Gucci Cruise 2024 Lands at Seoul’s Historic Gyeongbokgung Palace

Yet seeing the palace lit up at twilight, devoid of tourists, with the pine-covered mountains in the background, as violins swelled in the background, playing a lilting strain from the Park Chan-Wook film Old Boy, even this jaded Seoulite felt her breath sucked away. At the Challengers Los Angeles premiere, Olympian Venus Williams showed support for the tennis-themed movie in a Vivienne Westwood textured dress, styled by Simon Robins. The off-the-shoulder gown was designed with a pebbled leather texture and an asymmetrical hemline cut at the front. Gucci will also support the Electric Dreams exhibition at Tate Modern, in addition to entering into a three-year partnership championing the museum’s work with young creatives, which speaks to the Italian brand’s commitment to fostering emerging culture.

Gucci’s Seoul-ful Connection

To add to the brand’s local cultural cache, Gucci enlisted South Korean digital artist Ram Han, known for her fantasy paintings, to create sporty streetwear for the collection. One hoodie, adorned with a cat’s paw touching a butterfly, provided ample visual ASMR. Indeed, the idea of a show at Gyeongbokgung, the former royal palace where the Gucci show unfolded, induced more than one raised eyebrow among locals. Any Korean has been a hundred times over on field trips, escorting overseas guests, to see the cherry blossoms bloom, and it is the de facto destination for all foreigners shooting music videos, ad campaigns, and short films.

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The new boutique is over 3000 square feet and was designed with the founder Simon Porte’s home in Provence. For Sabato De Sarno’s first cruise collection, London’s diverse culture will once again serve as inspiration, and he undertook multiple journeys to the capital to prepare. “Sabato De Sarno seeks to capture the essence of London’s spirit – a coming together of ideas, styles, and personalities, defined by contrasts that spark creativity,” Gucci said in a statement. As an epicenter for entertainment, Seoul welcomed several world stars and Asian icons for the fashion show. Among the parade of A-list celebrities were brand ambassadors IU, Lee Jung Jae, Shin Min Ah, and Hanni.

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These words may hint at where designer Alessandro Michele’s influence has lingered at the label since his November 2022 exit. Gucci has asserted its megawatt star power over the last few seasons, and the Cruise 2024 show was no exception. Seated in the front row were Squid Game’s Lee Jung-jae and Hanni of the mega K-pop band NewJeans (both are Gucci brand ambassadors), plus DJ and producer Mark Ronson, and actress Dakota Johnson. A$AP Rocky, the “famously good-smelling rapper” and recent face of the brand’s Guilty fragrance, performed at the afterparty. There were even some familiar-faced fashion royalty on the runway, including models Karen Elson and Hanne Gaby Odiele—who, with her deep-side-parted hair, recalled Prada’s surf-heavy Spring 2010 runway she walked over a decade ago. To counterbalance the brand’s “Bourgeois ‘streetwear'” archetype, finessed by the in-house team over the past two collections, the cruise show came with a cyber goth twist.

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Tate Modern is the latest in a string of culturally significant sites to welcome the brand. In a yellow, black, and white houndstooth printed blouse paired with a black mini skirt, white tube socks, and black Gucci loafers. Among them included NewJeans’ Hanni, the freshly appointed ambassador and newest face of the house, soloist IU, and the who’s who of K-pop’s hottest groups right now, like ITZY, IVE, Aespa and more.

Gucci Cruise 2024 Celebrates Seoul's Multiculturalism and City Life with a Star-Studded Show - Vogue Arabia - English

Gucci Cruise 2024 Celebrates Seoul's Multiculturalism and City Life with a Star-Studded Show.

Posted: Tue, 16 May 2023 07:00:00 GMT [source]

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Prints created by visual ASMR artist Ram Han, who designed the invitation for the show and has collaborated with K-pop stars including Red Velvet, also took center stage on pieces like dresses and tops. Similarly, heavy embroideries and accessories like oversized chain necklaces added an edge to ensembles that channeled the street style that modern Korea is recognized for. On Tuesday, Gucci staged its Cruise 2024 fashion show in Seoul—at no less spectacular a venue than the six-century-old Gyeongbokgung Palace—to commemorate the 25th anniversary of the Italian house’s first store in the South Korean capital. It also marks Gucci’s third runway show since Alessandro Michele’s departure in November—and another transitional season for the label to navigate until newly appointed creative director Sabato De Sarno debuts his first collection, for spring 2024, in September. Here are the five biggest takeaways from a star-studded night of blockbuster fashion.

She also accessorized with a Balmain Jolie Madame black leather handbag from the brand’s Spring/Summer 2024 collection. She, of course, wore her brown Fenty Puma Creepers in honor of her new sneakers launch party. The brand’s opulent 2024 cruise collection showcase took over the ceremonial courtyard of the 14th century Gyeongbokgung Palace, located in the center of the country’s capital city, Seoul, becoming the first event of its kind to do so. Models in flowing, colorful looks hybridizing the legacy brand’s luxe textiles and Seoul’s ongoing activewear trends walked the runway that stretched under rows of traditional red-painted arches, all while the city’s futuristic skyline hung in the background.

The brand has invested in garnering the biggest names in Korean pop culture to represent their brand. One of Gucci’s most prominent star associations is EXO’s Kai, who has been working with the brand for a long time and even hopped on board to design a limited capsule collection in 2021. Gucci also handpicked singer IU, actress Shin Min Ah, and veteran actor Lee Jung Jae as ambassadors. Most recently, the brand called upon Hanni from K-pop sensation, New Jeans to be a global ambassador and poster girl for its Gucci Horsebit 1955 campaign. Gucci touched down in the bustling city of Seoul to present its Cruise 2024 collection.

The goreum, a satin bow that created the high-waisted effect of a hanbok, was singled out as a key decorative element, adorning deconstructed outerwear and sheer muscle Ts alike. South Korea is one of the fastest-growing luxury markets, even surpassing the U.S. market from 2019 to 2022 in terms of growth rate, according to Citigroup. According to Euromonitor International, the South Korean luxury market was valued at $14.65 billion in 2021, ranking seventh in the world. In an elegant and sheer, all-white get-up decorated with yellow embroidered flowers.

MILAN — Gucci has returned to its traditional show calendar, beginning with the menswear collection to be unveiled in Milan in January, kicking off the city’s fashion week, and on Tuesday the Italian luxury brand will reveal it will stage its cruise 2024 show in South Korea on May 15. Since its original construction in 1395, the Gyeongbokgung Palace in Seoul has housed Korean royalty (mainly members of the the Joseon dynasty in the 15th and 16th centuries) and has been an epicenter of architecture and art, not to mention a living, breathing symbol of the capital’s history. That all changed on May 16, when Gucci took over for its 2024 Cruise presentation, “the first of its kind” to take place at the iconic monument — and the last before the September debut of new creative director Sabato De Sarno’s first collection for the brand. This was the latest Gucci collection to be designed by the in-house team after Alessandro Michele departed the brand late last year.